Generating Incoming Links with Blogrolls

2008-06-04T16:11:00Z

One of the most important aspects which Google takes into consideration when generating search engine results is how many qualified incoming links your site has. Gaining quality incoming links is also one of the most difficult things to achieve in effective search engine optimization. One effective way to acheive numerous incoming links with quality anchor text is to gain a link in another site's blogroll. A blogroll is a link manager built into most blogging software and online blogging systems such as Blogger. These links typically show up on the right or left columns in the blog. Why linking from a blogroll is so effective, is because when an author writes a blog post, that post appears both on the front page of the blog as well as generated as an individual archived page. This generates two disctinct links to your site and everytime the author writes a new post, another two links are created. Over time the links add up and are indexed by Google as qualified incoming links to your site. Although it is preferable to have many incoming links from many different sites, Google still considers these incoming blogroll links as being relevant and it will indeed boost your search engine results page rankings.

RSS Feeds

2008-03-24T17:16:00Z

RSS (Really Simple Syndication) is a way to publish content such as blogs, podcasts and news items. RSS feeds often contain a summary or even the full content from a website and are viewed using stand-alone readers such as Feedreader for Windows, the RSS reader built directly into Safari for Mac or feed aggrators such as Google's Reader.

The most common and widely adopted icon for RSS feeds looks like this: Generally, clicking on a site's feed icon will provide you with a feed address which commonly begin with "feed://" and allow you to add it to your reader of choice.

One of the benefits of publishing an RSS feed is to be a channel for information and to publicize relevant news to your visitors and subcribers. Because RSS has been standarized, your readers are able to view all their subscriptions through their viewers without the need to visit each and every website. This allows you to get free targeted traffic. Additionlly, RSS content can be syndicated across other websites so your content is published across the web. This provides an extremely effective way to get fresh and relevant content to your readers. In order for your site to be successful you need to get visitors to it and utilizing RSS is another tool in which to draw traffic in addtion to your search engine optimization and other Web marketing tactics.

Search Enginge Optimization and Web Marketing

Generating Incoming Links with Blogrolls

RSS Feeds